Quit nowJoin us
Share
Quit now

A California without Big Tobacco isn’t just possible, it’s already happening

Two California cities have ended the sale of tobacco products12

See our progress
A hip Korean woman wearing orange-tinted sunglasses sits in her car with her arms draped over the steering wheel
Coach Sanchez standing in front of his young players to talk about vaping
Tran My, an older businesswoman, stands in her restaurant
“

I don’t sell vapes. No profit is worth that ugliness.

MARIA — LOS ANGELES, CA

A convenience store owner protects her family and her neighborhood by not selling vapes.

Read more
“

Big Tobacco is targeting us. So we’re targeting them back.

LAYLA, GALIA, and LIZZIE — SAN DIEGO, CA

Three high schoolers channel their outrage about nicotine harms into anti-tobacco advocacy.

Read more
“

I started vaping to try to deal with stress. I quit because of my son.

ISAIAH — LOS ANGELES, CA

A young soldier started vaping to try to cope with stress in the military – and quit to be a better role model for his son.

Read more
“

We tackled vaping head-on. It’s the only way we know.

COACH SANCHEZ — REDDING, CA

When Coach Sanchez learned his players were vaping, he recruited their families to help raise the standards on and off the field.

Read more
Featured campaigns

Exhale

As two cities end tobacco sales, and smoking and lung cancer rates drop, a California without Big Tobacco is already happening.12345

Learn more
Featured campaigns

Nicotine Equals Brain Poison

Nicotine is an extremely addictive poison and neurotoxin that is especially dangerous for young people’s developing brains.678910

Addicting Kids
Featured campaigns

Big Tobacco’s Fantasyland

Big Tobacco’s trying to sell us a future without smoking, where vapes are a “safer alternative.”1112 Their deception is dangerous – and deadly.1314

Learn more
Featured campaigns

The Little Big Lie

Cigarette butts are made of microplastics – tiny toxic fibers that pollute our environment and could harm us all.15161718

Little Big Lie
Teens in schoolyard header

Flavored tobacco is out. Saving lives is in.

A new law ends the sale of most flavored tobacco products, including vapes and menthol cigarettes, and helps protect all Californians from a lifetime of deadly addiction – especially our kids.192021

Understand the law

Tobacco industry’s damage

The tobacco industry currently spends billions each year on slick marketing tactics and political influence so they can profit off death and disease.2223
Learn more
Even for people who don’t use tobacco, there can be deadly consequences.24
Learn more
The industry calls kids their “replacement customers.” Big Tobacco sentences them to a lifetime of addiction and disease.25
Learn more
This racist and unjust industry has strategically targeted certain communities with deadly products and manipulative messaging.26
Learn more
No one’s safe from the environmental damage and health risks from toxic tobacco waste and its plastic pollution.15171827282930
Learn more

In the news

Banning Menthol Cigarettes: California-Based Advocacy Group Joins Suit Against Federal Govt.
Post News Group
Urged on by LGBTQ+ Activists, California Cities Weigh Stricter Smoking Rules
California Healthline
Santa Rosa approves ban on e-cigarette, flavored tobacco sales
The Press Democrat
Yurok Join War on Tobacco with unprecedented policy
Del Norte Triplicate
Smoking Rates Fell After a Ban On Menthol Cigarettes
The New York Times logo
Supreme Court leaves California’s ban on flavored cigarettes in place
Photo with no alt text
California’s Anti-Smoking Push Spurs Big Savings on Health Costs
UCSF
Voters approve California law banning flavored tobacco
Associated Press
lady in a garden wearing a head scarf and looking at the camera

Protect the people and places you love

It only takes a moment to add your voice to the fight and protect Californians from the tobacco industry’s harms.

More ways to tell the industry you’ve had enough
  1. Beverly Hills City Ordinance No. 19-O-2783. June, 2019. Accessed June, 2024. https://www.beverlyhills.org/DocumentCenter/View/814/Ordinance-No-19-O-2783-PDF
  2. Action on Smoking & Health California. Phasing out the sale of tobacco products: Case Study Manhattan Beach. Updated September 2021, Accessed June, 2024. https://endtobaccoca.ash.org/wp-content/uploads/2021/09/CS_ManhattanBeach_V1_Final.pdf
  3. Neuling H. Key state-specific tobacco-related data & rankings. Updated January 3, 2024. Accessed March 22, 2024. https://assets.tobaccofreekids.org/factsheets/0176.pdf
  4. California Department of Public Health, California Tobacco Prevention Program. California Tobacco Facts and Figures 2024. Sacramento, CA: California Department of Public Health; May 2024. https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/CTCB/CDPH%20Document%20Library/ResearchandEvaluation/FactsandFigures/CaliforniaTobaccoFactsAndFigures_2024.pdf
  5. California Cancer Registry. Age-adjusted invasive cancer incidence rates in California; lung and bronchus, 1988-2017. Accessed June 24, 2024. https://www.ccrcal.org/retrieve-data/data-library/#273-205-statistical-tables-1665511786
  6. U.S. Department of Health and Human Services. The Health Consequences of Smoking: Nicotine Addiction A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control, Center for Health Promotion and Education, Office on Smoking and Health, 1988. Accessed August 15, 2024. https://digirepo.nlm.nih.gov/ext/document/101584932X423/PDF/101584932X423.pdf  
  7. Centers for Disease Control and Prevention. Nicotine: System Agent. The National Institute for Occupational Safety and Health. Updated May 12, 2011. Accessed April 10, 2024. https://www.cdc.gov/niosh/ershdb/emergencyresponsecard_29750028.html
  8. Mishra A, Chaturvedi P, Datta S, Sinukumar S, Joshi P, Garg A. Harmful effects of nicotine. Indian J Med Paediatr Oncol. 2015;36(1):24-31. doi:10.4103/0971-5851.151771
  9. Abreu-Villaça Y, Seidler FJ, Tate CA, Slotkin TA. Nicotine is a neurotoxin in the adolescent brain: critical periods, patterns of exposure, regional selectivity, and dose thresholds for macromolecular alterations. Brain Res. 2003;979(1-2):114-128. doi:10.1016/s0006-8993(03)02885-3
  10. Goriounova NA, Mansvelder HD. Short- and long-term consequences of nicotine exposure during adolescence for prefrontal cortex neuronal network function. Cold Spring Harb Perspect Med. 2012;2(12):a012120. Published 2012 Dec 1. doi:10.1101/cshperspect.a012120
  11. Tobacco Tactics. Newer Nicotine and Tobacco Products. Published July 17, 2023. Accessed September 19, 2023. https://tobaccotactics.org/article/newer-nicotine-and-tobacco-products/#:~:text=Since%20the%20early%202000s%20transnational,)%2C%20snus%20and%20nicotine%20pouches
  12. Sy, D. Big Tobacco’s Investments in and Acquisitions of Pharmaceutical Companies. ExposeTobacco.org. Updated February 2022. Accessed August 15, 2024. https://exposetobacco.org/wp-content/uploads/STOP-Pharma-Brief-3.15.22.pdf
  13. Pisinger C, Godtfredsen N, Bender AM. A conflict of interest is strongly associated with tobacco industry–favourable results, indicating no harm of e-cigarettes. Preventive Medicine. 2019;119:124-131. doi:10.1016/j.ypmed.2018.12.011
  14. American Cancer Society. 10 really bad things the tobacco industry has done - and is doing - to entice kids to start smoking. Updated June 7, 2024. Accessed August 15, 2024. https://www.lung.org/research/sotc/by-the-numbers/10-bad-things-to-entice-kids
  15. Belzagui F, Buscio V, Gutiérrez-Bouzán C, Vilaseca M. Cigarette butts as a microfiber source with a microplastic level of concern. Science of The Total Environment. 2021;762:144165. doi:10.1016/j.scitotenv.2020.144165.
  16. Slaughter E, Gersberg RM, Watanabe K, Rudolph J, Stransky C, Novotny TE. Toxicity of cigarette butts, and their chemical components, to marine and freshwater fish [published correction appears in Tob Control. 2011 Nov;20(6):418]. Tob Control. 2011;20 Suppl 1(Suppl_1):i25–i29. doi:10.1136/tc.2010.040170.
  17. Break Free From Plastic. Branded Vol. III Demanding corporate accountability for plastic pollution. Brand Audit 2020. Published 2020. Accessed July 10, 2024. https://brandaudit.breakfreefromplastic.org/wp-content/uploads/2023/01/BFFP-Brand-Audit-Report-2020.pdf.
  18. Poma A, Vecchiotti G, Colafarina S, et al. In Vitro Genotoxicity of Polystyrene Nanoparticles on the Human Fibroblast Hs27 Cell Line. Nanomaterials (Basel). 2019;9(9):1299. Published 2019 Sep 11. doi:10.3390/nano9091299
  19. Tobacco sales: flavored tobacco ban 2023. Assembly Bill No. 935. Accessed June, 2024. https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202320240AB935
  20. U.S. Department of Health and Human Services. The Health Consequences of Smoking: 50 Years of Progress. A Report of the Surgeon General, 2014. Accessed August 15, 2024. https://www.ncbi.nlm.nih.gov/books/NBK179276/
  21. Campaign for Tobacco-Free Kids. Designed for addiction: How the tobacco industry has made cigarettes more addictive, more attractive to kids and even more deadly. Published June 23, 2014. Accessed August 15, 2024. https://assets.tobaccofreekids.org/content/what_we_do/industry_watch/product_manipulation/2014_06_19_DesignedforAddiction_web.pdf
  22. Federal Trade Commission. Federal Trade Commission Cigarette Report for 2020. Washington, D.C.: Federal Trade Commission. October, 2021. Accessed July 10, 2024. https://www.ftc.gov/reports/federal-trade-commission-cigarette-report-2020-smokeless-tobacco-report-2020
  23. Open Secrets. Industry Profile: Tobacco. Summary of 2021. Accessed July 10, 2024. https://www.opensecrets.org/federal-lobbying/industries/summary?cycle=2021&id=A02
  24. U.S. Department of Health and Human Services. The health consequences of involuntary exposure to tobacco smoke: a report of the surgeon general. Office of Smoking and Health, Centers for Disease Control and Prevention. Published 2006. Accessed July 10, 2024. https://ww2.arb.ca.gov/sites/default/files/classic/research/apr/reports/l4000a.pdf
  25. UCSF Industry Documents Library. Younger adult smokers: strategies and opportunities. R.J. Reynolds Tobacco Company. Published February 29, 1984. Accessed July 10, 2024. https://www.industrydocuments.ucsf.edu/docs/rkvk0045
  26. Anderson SJ. Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents. Tob Control. 2011;20 Suppl 2(Suppl_2):ii20-ii28. doi:10.1136/tc.2010.041939.
  27. Zarus GM, Muianga C, Hunter CM, Pappas RS. A review of data for quantifying human exposures to micro and nanoplastics and potential health risks. Sci Total Environ. 2021;756:144010. doi:10.1016/j.scitotenv.2020.144010.
  28. Jacob H, Besson M, Swarzenski PW, Lecchini D, Metian M. Effects of Virgin Micro- and Nanoplastics on Fish: Trends, Meta-Analysis, and Perspectives. Environ Sci Technol. 2020;54(8):4733-4745. doi:10.1021/acs.est.9b05995
  29. Ziv-Gal A, Flaws JA. Evidence for bisphenol A-induced female infertility: a review (2007-2016). Fertil Steril. 2016;106(4):827-856. doi:10.1016/j.fertnstert.2016.06.027.
  30. Campanale C, Massarelli C, Savino I, Locaputo V, Uricchio VF. A Detailed Review Study on Potential Effects of Microplastics and Additives of Concern on Human Health. Int J Environ Res Public Health. 2020;17(4):1212. Published 2020 Feb 13. doi:10.3390/ijerph17041212.