A California without Big Tobacco isn’t just possible, it’s already happening
Exhale
As two cities end tobacco sales, and smoking and lung cancer rates drop, a California without Big Tobacco is already happening.12345
Nicotine Equals Brain Poison
Nicotine is an extremely addictive poison and neurotoxin that is especially dangerous for young people’s developing brains.678910
Big Tobacco’s Fantasyland
Big Tobacco’s trying to sell us a future without smoking, where vapes are a “safer alternative.”1112 Their deception is dangerous – and deadly.1314
The Little Big Lie
Cigarette butts are made of microplastics – tiny toxic fibers that pollute our environment and could harm us all.15161718
Flavored tobacco is out. Saving lives is in.
A new law ends the sale of most flavored tobacco products, including vapes and menthol cigarettes, and helps protect all Californians from a lifetime of deadly addiction – especially our kids.192021
Tobacco industry’s damage
In the news
Protect the people and places you love
It only takes a moment to add your voice to the fight and protect Californians from the tobacco industry’s harms.
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- American Cancer Society. 10 really bad things the tobacco industry has done - and is doing - to entice kids to start smoking. Updated June 7, 2024. Accessed August 15, 2024. https://www.lung.org/research/sotc/by-the-numbers/10-bad-things-to-entice-kids
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- Break Free From Plastic. Branded Vol. III Demanding corporate accountability for plastic pollution. Brand Audit 2020. Published 2020. Accessed July 10, 2024. https://brandaudit.breakfreefromplastic.org/wp-content/uploads/2023/01/BFFP-Brand-Audit-Report-2020.pdf.
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- Tobacco sales: flavored tobacco ban 2023. Assembly Bill No. 935. Accessed June, 2024. https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202320240AB935
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