When California leads, the rest of the country follows. When it comes to fighting Big Tobacco’s deadly epidemic, our state is no exception. In the past few decades, we’ve cut the adult smoking rate by over 60%, achieved the lowest youth vaping rate in the county, slashed lung cancer rates by 42%, and saved over one million Californians from tobacco-related deaths. Two California cities have already created healthier communities by ending the sale of tobacco products.
Despite monumental progress, Big Tobacco remains an urgent threat to our community’s health, particularly for kids. The tobacco industry has doubled down on their business model of making a profit by getting young people addicted to nicotine with products like vapes and oral nicotine pouches. They target our kids online and through social media tricking them into thinking nicotine is harmless. And even though California has the lowest youth vaping rate in the US, vapes are the most used tobacco products with 6% of high school youth currently vaping and use of oral nicotine pouches among California high school youth nearly doubled in one year.  
Now is the moment to break the cycle of destruction Big Tobacco causes in our families and community—and we need your help. We have the power to create a better future for our kids, and it starts with keeping Big Tobacco from targeting them with addiction, disease, and death. With your leadership we can undo Big Tobacco’s deadly epidemic.

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When California leads, the rest of the country follows. When it comes to fighting Big Tobacco’s deadly epidemic, our state is no exception. In the past few decades, we’ve cut the adult smoking rate by over 60%, achieved the lowest youth vaping rate in the county, slashed lung cancer rates by 42%, and saved over one million Californians from tobacco-related deaths. Two California cities have already created healthier communities by ending the sale of tobacco products.
Despite monumental progress, Big Tobacco remains an urgent threat to our community’s health, particularly for kids. The tobacco industry has doubled down on their business model of making a profit by getting young people addicted to nicotine with products like vapes and oral nicotine pouches. They target our kids online and through social media tricking them into thinking nicotine is harmless. And even though California has the lowest youth vaping rate in the US, vapes are the most used tobacco products with 6% of high school youth currently vaping and use of oral nicotine pouches among California high school youth nearly doubled in one year.  
Now is the moment to break the cycle of destruction Big Tobacco causes in our families and community—and we need your help. We have the power to create a better future for our kids, and it starts with keeping Big Tobacco from targeting them with addiction, disease, and death. With your leadership we can undo Big Tobacco’s deadly epidemic.
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California has already protected people from other harmful products, and it's time to hold the tobacco industry to the same standards.

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Hold the industry accountable

The tobacco industry currently spends billions each year on slick marketing tactics and political influence so they can profit off death and disease.

Influence, manipulation & deceit

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Even for people who don’t use tobacco, there can be deadly consequences.

Death & disease

The industry calls kids their “replacement customers. Big Tobacco sentences them to a lifetime of addiction and disease.

Addicting kids

This racist and unjust industry has strategically targeted certain communities with deadly products and manipulative messaging.

Racism & injustice

No one’s safe from the environmental damage and health risks from toxic tobacco waste and its plastic pollution.

Environmental destruction

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All Californians deserve healthy lives, lower healthcare costs, tobacco-free communities, and an environment free of the tobacco industry’s toxic waste. Select from the options below to see how we can best serve you.

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There are programs located throughout the state. Services they provide may include:
<ul>
<li>Quitting support programs or referrals to programs in your area.</li>
<li>Answering questions or concerns about the youth vaping epidemic.</li>
<li>Information and/or assistance in dealing with secondhand smoke or vape exposure in your community.</li>
<li>Assistance in implementing tobacco-free public policies.</li>
<li>Ensuring that tobacco retailers comply with state and local licensing laws.</li>
<li>Monitoring tobacco industry activities in your community.</li>
<li>You may view an <a href="https://tcfor.catcp.org/index.cfm?fuseaction=projectDirectory.home" target="_blank" rel="noopener">online directory</a> that lists specific services conducted by each program, including statewide programs offering technical assistance and trainings.</li>
</ul>

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