Why vapes aren’t a safe smoking alternative
The deadliest industry is trying to rebrand itself as your friend, marketing themselves as the solution to the very problem they created – the smoking epidemic – by purchasing or investing in vape companies and pharmaceutical companies, and developing next generation tobacco products to diversify their portfolios.1234 Their true purpose? Keep people addicted and attract young people to be “replacement” customers.5
As a result of Big Tobacco’s deceptive marketing, Californians like you have a lot of questions about vapes.6 Here are answers to some of the most commonly asked questions.
How does vaping affect your body?
From your brain to your heart and lungs, vaping has the potential to wreak havoc on your health. Let’s break them down, starting from the top:
Your brain: Nicotine permanently rewires the brain putting it more at risk for addiction to other substances — this is particularly true for kids and young adults.10 Vaping also increases your risk of having a stroke.18 People who vape are more likely to experience strokes even younger than cigarette smokers. Stroke survivors have a significantly greater risk of dying prematurely.192021
Undo the damage
Vapes are central to Big Tobacco’s plan to deceive, addict, and prolong their profits.6667 Helping Californians quit vapes only helps us get one step closer to ending Big Tobacco’s epidemic.
The best way to undo the damage of Big Tobacco is by helping people who are addicted quit and prevent people from starting. Kick It California provides information on quitting help for adults. See our guide for tips to help a young person quit vapes and other tobacco products, which includes a comprehensive list of existing youth and young-adult tobacco cessation resources and information on accessing services.
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