Our work has made an impact
Lowest
youth vaping rate in the US10
2nd state
to end the sale of most flavored tobacco products18
42% decrease
in lung cancer rates in California12
$500 billion
saved in healthcare costs17
$51.4 billion
kept out of the tobacco industry’s pockets and 15.7 billion fewer packs of cigarettes sold over the past 30 years17
Manhattan Beach wins years-long fight against Big Tobacco
Manhattan Beach ends the sale of all tobacco products
City officials and residents teamed up to take on the tobacco industry. Together, they ended the sale of tobacco products in their community for good.
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Community wins over the tobacco industry
Humboldt County adopts tobacco retail licensing policy
Humboldt County leveraged community, partnership, and data to pass a Tobacco Retail Licensing (TRL) ordinance and improve their community’s health.
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Protecting low-income communities from tobacco harms
Smoke-free public housing: Helping people who smoke quit in San Francisco
Agencies, health professionals, and locals worked together to improve health outcomes and provide cessation services to residents in public housing.
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Explore
Our mission
A California without Big Tobacco isn’t just possible – it’s already happening.12 Together, we’re undoing the tobacco industry’s epidemic.
Learn more about our mission
Our work
Our work brings together concerned Californians who want to protect their community and families from Big Tobacco’s epidemic. From research to community engagement tactics, we’re giving Californians the tools to fight the industry.
Learn more about our work
Tobacco industry’s damage
The tobacco industry currently spends billions each year on slick marketing tactics and political influence so they can profit off death and disease.2223
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Even for people who don’t use tobacco, there can be deadly consequences.24
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The industry calls kids their “replacement customers.”25 Big Tobacco sentences them to a lifetime of addiction and disease.
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This racist and unjust industry has strategically targeted certain communities with deadly products and manipulative messaging.26
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Protect the people and places you love
It only takes a moment to add your voice to the fight and protect Californians from the tobacco industry’s harms.
More ways to tell the industry you've had enough
- Beverly Hills City Ordinance No. 19-O-2783. June, 2019. Accessed June, 2024. https://www.beverlyhills.org/DocumentCenter/View/814/Ordinance-No-19-O-2783-PDF
- Action on Smoking & Health California. Phasing out the sale of tobacco products: Case Study Manhattan Beach. Updated September 2021, Accessed June, 2024. https://endtobaccoca.ash.org/wp-content/uploads/2021/09/CS_ManhattanBeach_V1_Final.pdf
- Roeseler A, Burns D. The quarter that changed the world. Tobacco control. 2010; 19(Suppl 1), doi: 10.1136/tc.2009.030809
- Tobacco Industry Efforts to Influence Tobacco Control Media Interventions. Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use. Published June 2020. Accessed March 11, 2024. https://cancercontrol.cancer.gov/sites/default/files/2020-06/m19_1.pdf
- "Master Settlement Agreement" (PDF). National Association of Attorneys General. 1998. https://www.publichealthlawcenter.org/sites/default/files/resources/master-settlement-agreement.pdf
- California's award-winning tobacco control program marks its 20th anniversary. News release. California Department of Public Health; April 7, 2009. https://www.globenewswire.com/en/news-release/2009/04/07/1184068/0/en/California-s-Award-Winning-Tobacco-Control-Program-Marks-Its-20th-Anniversary.html
- United Health Foundation. America's Health Rankings Analysis of CDC Behavioral Risk Factor Surveillance System. AmericasHealthRankings.org. Accessed May 17, 2024. https://www.americashealthrankings.org/explore/measures/Smoking/CA
- U.S. Census Bureau. Census 2000 Summary File 2. Accessed May 20, 2024. https://data.census.gov/table/DECENNIALDPSF22000.DP1
- U.S. Census Bureau. 2020 Census Demographic Profile. Accessed May 20, 2024. https://data.census.gov/table/DECENNIALDP2020.DP1
- Neuling H. Key state-specific tobacco-related data & rankings. Updated January 3, 2024. Accessed March 22, 2024. https://assets.tobaccofreekids.org/factsheets/0176.pdf
- American Nonsmokers’ Rights Foundation. Matrix of smokefree outdoor air policies in California. Policy Evaluation Tracking System. January 2024. Accessed February 3, 2024. https://pets.tcspartners.org/files/Matrix%20of%20Outdoor%20SHS%20Policies_January%202024.pdf
- California Cancer Registry. Age-adjusted invasive cancer incidence rates in California; lung and bronchus, 1988-2017. Accessed June 24, 2024. https://www.ccrcal.org/retrieve-data/data-library/#273-205-statistical-tables-1665511786
- Behavioral Risk Factor Surveillance System, 2017. Sacramento, CA: California Department of Public Health; October 2018
- Kick It California. Updated 2023. Accessed August 20, 2024. https://kickitca.org/
- Flavored tobacco products 2020. Senate Bill No. 793. Accessed June 25, 2024. https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=201920200SB793
- California Department of Public Health, California Tobacco Control Program. 30 Years of Success and Innovation: Celebrating the Past, Present, and Future of Tobacco Control in California. Sacramento, CA: California Department of Public Health; 2020.
- Lightwood J, Anderson S. Health Care Cost Savings Attributable to the California Tobacco Control Program, 1989 to 2018. UCSF: Center for Tobacco Control Research and Education. Published July 26, 2020. Accessed June 25, 2024. https://escholarship.org/uc/item/53b9b8fz
- Flavored tobacco products 2020. Senate Bill No. 793. Accessed June 25, 2024. https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=201920200SB79
- California Department of Public Health, California Tobacco Prevention Program. California Tobacco Facts and Figures 2024. Sacramento, CA: California Department of Public Health; May 2024. https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/CTCB/CDPH%20Document%20Library/ResearchandEvaluation/FactsandFigures/CaliforniaTobaccoFactsAndFigures_2024.pdf
- CDC Foundation. (2023). Monitoring U.S. E-Cigarette Sales: State Trends Data Brief. Issue 11, September 2023. Accessed July 10, 2024. https://www.cdcfoundation.org/QuarterlyE-CigaretteSalesDataBrief_9.10.2023.pdf?inline
- CDC Foundation. (2023). Changes in US and state cigarette sales following flavored tobacco sales restrictions (2018-2023). Data Brief. Published October 2023. Accessed July 10, 2024. https://www.cdcfoundation.org/CigaretteDataBrief-24.01.18.pdf?inlinE
- Federal Trade Commission. Federal Trade Commission Cigarette Report for 2020. Washington, D.C.: Federal Trade Commission. October, 2021. Accessed July 10, 2024. https://www.ftc.gov/reports/federal-trade-commission-cigarette-report-2020-smokeless-tobacco-report-2020
- Open Secrets. Industry Profile: Tobacco. Summary of 2021. Accessed July 10, 2024. https://www.opensecrets.org/federal-lobbying/industries/summary?cycle=2021&id=A02
- (24) U.S. Department of Health and Human Services. The health consequences of involuntary exposure to tobacco smoke: a report of the surgeon general. Office of Smoking and Health, Centers for Disease Control and Prevention. Published 2006. Accessed July 10, 2024. https://ww2.arb.ca.gov/sites/default/files/classic/research/apr/reports/l4000a.pdf
- UCSF Industry Documents Library. Younger adult smokers: strategies and opportunities. R.J. Reynolds Tobacco Company. Published February 29, 1984. Accessed July 10, 2024. https://www.industrydocuments.ucsf.edu/docs/rkvk0045
- Anderson SJ. Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents. Tob Control. 2011;20 Suppl 2(Suppl_2):ii20-ii28. doi:10.1136/tc.2010.041939
- Break Free From Plastic. Branded Vol. III Demanding corporate accountability for plastic pollution. Brand Audit 2020. Published 2020. Accessed July 10, 2024. https://brandaudit.breakfreefromplastic.org/wp-content/uploads/2023/01/BFFP-Brand-Audit-Report-2020.pdf
- Poma A, Vecchiotti G, Colafarina S, et al. In Vitro Genotoxicity of Polystyrene Nanoparticles on the Human Fibroblast Hs27 Cell Line. Nanomaterials (Basel). 2019;9(9):1299. Published 2019 Sep 11. doi:10.3390/nano9091299
- Zarus GM, Muianga C, Hunter CM, Pappas RS. A review of data for quantifying human exposures to micro and nanoplastics and potential health risks. Sci Total Environ. 2021;756:144010. doi:10.1016/j.scitotenv.2020.144010
- Jacob H, Besson M, Swarzenski PW, Lecchini D, Metian M. Effects of Virgin Micro- and Nanoplastics on Fish: Trends, Meta-Analysis, and Perspectives. Environ Sci Technol. 2020;54(8):4733-4745. doi:10.1021/acs.est.9b05995
- Ziv-Gal A, Flaws JA. Evidence for bisphenol A-induced female infertility: a review (2007-2016). Fertil Steril. 2016;106(4):827-856. doi:10.1016/j.fertnstert.2016.06.027
- Campanale C, Massarelli C, Savino I, Locaputo V, Uricchio VF. A Detailed Review Study on Potential Effects of Microplastics and Additives of Concern on Human Health. Int J Environ Res Public Health. 2020;17(4):1212. Published 2020 Feb 13. doi:10.3390/ijerph17041212
- Belzagui F, Buscio V, Gutiérrez-Bouzán C, Vilaseca M. Cigarette butts as a microfiber source with a microplastic level of concern. Science of The Total Environment. 2021;762:144165. doi:10.1016/j.scitotenv.2020.144165
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